⇒ We calculate your target Cost per Acquisition (CPA) or Return on Ad Spend (ROAS)

⇒ We maximize your sales and revenue with profitable AdWords campaigns

My background

→ AdWords professional working with world-wide Clients since 2005

→ Managed client spend over $32m, 1.7m sales and leads conversions

→ Attendee and Speaker at International PPC conferences in London, Chicago, Maui, Austin and New York hosted by Perry Marshall, Ken McCarthy, Howie Jacobson

→ Referenced in “AdWords for Dummies” (Jacobson) and “Ultimate Guide to Google AdWords (Marshall and Todd, Fall 2014 edition)

→ Author of “Clicks, Customers, Cashflow: The AdWords Bible for eCommerce” out now on Amazon

Commission-only AdWords Marketing Management, Support and Consulting

Google Shopping for eCommerce

• Online Channels
• Local Shops
• Google Merchant Center
  • Data feeds
  • Product Listing Ad Campaigns
  • Google Shopping Campaigns

Campaign Design and Build

• Search
• Dynamic Search
• Display
  • Text
  • Images
• Display Remarketing
• Dynamic Remarketing

Sales Processes & Workflows

• Phone call tracking & orders
• Offline Conversion import
• CRM

Daily Budgets

Network selection

• Search & Partner
• Display Network

Device selection

• PC / Tablets
• Mobiles & Smartphones

Location Targets & Exclusions

• Country
• Metro
• State
• City

Bidding Strategies

• Manual CPC
• Flexible Bids
• Enhanced CPC
• Conversion Optimizer (CPA)
• Return on Ad Spend (ROAS)

Advanced Delivery Methods

• Standard
• Accelerated
• Scheduling & Day Parting
• Keyword Matching Options

Ad Rotation & Frequency Capping

• Rotate
• Optimise for Clicks
• Optimise for Conversions

Keywords

• Match Types
  • Broad
  • Modified Broad
  • Phrase
  • Exact
• Keyword Planner
• Keyword Diagnosis
• User Search Queries
• Keyword Opportunities
• Negative Keywords & Match Types

Browser Languages

Ad Groups

• Default Bids
• Keyword Themes

Ads

• Ad Messaging & Demographics
• Creative Text & Formatting
• Images
• Display Ad Builder
• Ad Preview and Diagnosis
• Landing Page Analysis

Ad Extensions

• Sitelinks
• Locations
• Calls
• Reviews

Conversion Tracking

• Conversion Rates
• Conversion Costs
• Conversion Values
• Cost per Acquisition (CPA)
• Return On Ad Spend (ROAS)
• Transaction-Specific Conversion Tracking

Segmentation Analysis

• Device performance
• Network performance
• Top vs Other position performance

Impression Share

• Lost IS (Budget)
• Lost IS (Rank)

Shared Library

• Shared Budgets
• Automated Rules
• Flexible Bid Strategies
• Audiences & Exclusions
• Campaign Negative Keywords
• Display Campaign Placement Exclusions

AdWords Campaign Experiments

Search Funnels

• Assisted Impressions & Clicks
• Assisted Conversions

Display Planner

Dimension Analysis

• Days & Times
• Geographic
• User Locations
• Automatic Placements
• Call Details (Call Extensions)

Competitor Ad Auction Insights Reporting

Landing Page Optimization Tools

• Google Analytics
• 3rd Party (e.g. Crazy Egg)