Not Tracking Online Sales

Did you sell anything yet? Many merchants buy clicks but don’t know whether they actually sold anything as a result. Without sales, your ecommerce business may as well not be in business.

Not Tracking Revenues

How much did you get paid? Many merchants buy clicks and sell their products, but don’t know how much money they made. If you don’t know what you’re earning, you’re going bust without knowing it.

No Return on Ad Spend

For every $1.00 you spend, how much do you get back? If you don’t know your ROAS, you can’t manage your bids and budgets and spend more to make more.

No Shopping Campaign

Without a Shopping campaign, you are leaving money on the table – money that all your competitors with Shopping campaigns will make instead of you.

Not Mobile Optimized

30% or more of all online shopping purchases now happen on mobile phones. Many merchants lose money or waste it by not targeting mobiles with separate campaigns.

Wrong Campaign Structure

Your campaigns should mirror the structure of your online store. Many merchants don’t build campaigns to make each individual product it’s own profit center.

Lost Market Share

When your campaigns are profitable, you want to spend as much as you can to make more money. Many merchants lose market share by limiting their budgets, losing more sales and revenue opportunities.

PC optimized

Mobile optimized

Search campaigns

Shopping campaigns