Announcing: “Adwords Autopilot” – Takes Flight June 1st

Adwords Autopilot is a live training course led by my good friend and fellow marketer David Rothwell.

Why Did I Choose David Rothwell To Lead This Training?

Reason #1: No theory – no bull

David’s knowledge comes from years of real world “tested in the trenches” experience working day in and day out managing large client accounts.

The methods David will share with you are the most up to date strategies and tactics for optimizing your campaigns for what you really want anyhow… results.

Whether you’re targeting leads or sales, what you really want are conversions, not clicks, and David’s an expert at using the Google Conversion Optimizer to let Google’s “fuzzy logic” algorithm uncover new sources for your ads to deliver results.

As you may know, Google is very picky about who gets a rep, and David has had a Google rep for many years.

That’s one of many reasons why he’s on my short list of people to call when I get a hunch about what Google’s planning next and I want an educated opinion on my hypothesis.

Reason #2: Great teacher

David wowed the attendees who packed the room at the recent Adwords Elite Master’s Summit in Maui. Everyone in the room was furiously taking notes and he was mobbed with questions at the end.

I’ve seen the thoroughness of his training and the depth of his knowledge about Google Conversion Optimizer. For that reason alone he has my complete faith and stamp of approval.

Ken McKarthy flew him in from the UK to speak at his 2010 System Seminar in Chicago.

Reason #3: Trust

I’ve known David for about four years. I trust him and I know he delivers results for his clients.

He’s one of Bryan Todd’s and my ‘secret weapons’ and Google lab testing partners.

When we’re stuck on stuff, when we’re racking our brains to figure out what Google’s up to (which happens a lot), he’s on our “A” list of people to call.

– Perry Marshall, Author “The Ultimate Guide to Google AdWords”

http://www.perrymarshall.com/google/conversion-optimizer-training/

“David Rothwell keeps me on my toes.

He knows AdWords inside and out, he knows what his clients need and want, and he’s always on top of the latest news.

He asks the tough questions, and he’s always got solid answers when I ask the tough questions of him.

I am always pleased to refer clients to him because he is a professional who serves his customers outstandingly well.”

It was crystal clear the very first time I talked with David about Google’s Conversion Optimizer that he had his finger on the pulse of something highly, highly significant.

He saw a new power and capability in Google’s system that I had not previously seen. And he knew why it was important.

Every conversation with him since on this topic has reinforced that this is a game-changer, and that he is one of very few individuals in the know on it.

And, more importantly, the only individual I know of who’s actually sharing this with the world in an understandable way.

I know that David’s own use of GCO with clients has changed from the bottom up the way he manages their accounts. A paradigm shift.

I also was there to see the reaction in Maui when he shared this with our AdWords Elite Master’s Summit audience for the first time, detailing what this feature within AdWords can actually do.

His presentation was a serious game-changer for a number of people literally starting that very day, and the barrage of questions, followed by the thunderous applause, at the end of his presentation were no accident.

David is the only ‘insider’ resource on the ins and outs of this that I know of.

At Perry Marshall and Associates we intend to make full use of his expertise on this in coming months and years.”

– Bryan Todd, Co-Author with Perry Marshall “The Ultimate Guide to Google AdWords”