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Success Stories – Rothwell Media https://rothwellmedia.com Worldwide Marketing Sun, 21 Apr 2024 12:22:07 +0000 en-US hourly 1 https://rothwellmedia.com/wp-content/uploads/cropped-DR_LOGO_Social-32x32.png Success Stories – Rothwell Media https://rothwellmedia.com 32 32 35340129 “I trust David and I know he delivers results for his clients” – Perry Marshall https://rothwellmedia.com/perry-marshall/ https://rothwellmedia.com/perry-marshall/#respond Thu, 22 Aug 2013 13:23:18 +0000 http://rothwellmedia.com/?p=1696

“I’ve known David since 2006. I trust him and I know he delivers results for his clients. When we’re stuck on stuff, when we’re racking our brains to figure out what Google’s up to (which happens a lot), he’s on our “A” list of people to call.” Perry Marshall

Announcing: “Adwords Autopilot” – Takes Flight June 1st

Adwords Autopilot is a live training course led by my good friend and fellow marketer David Rothwell.

Why Did I Choose David Rothwell To Lead This Training?

Reason #1: No theory – no bull

David’s knowledge comes from years of real world “tested in the trenches” experience working day in and day out managing large client accounts.

The methods David will share with you are the most up to date strategies and tactics for optimizing your campaigns for what you really want anyhow… results.

Whether you’re targeting leads or sales, what you really want are conversions, not clicks, and David’s an expert at using the Google Conversion Optimizer to let Google’s “fuzzy logic” algorithm uncover new sources for your ads to deliver results.

As you may know, Google is very picky about who gets a rep, and David has had a Google rep for many years.

That’s one of many reasons why he’s on my short list of people to call when I get a hunch about what Google’s planning next and I want an educated opinion on my hypothesis.

Reason #2: Great teacher

David wowed the attendees who packed the room at the recent Adwords Elite Master’s Summit in Maui. Everyone in the room was furiously taking notes and he was mobbed with questions at the end.

I’ve seen the thoroughness of his training and the depth of his knowledge about Google Conversion Optimizer. For that reason alone he has my complete faith and stamp of approval.

Ken McKarthy flew him in from the UK to speak at his 2010 System Seminar in Chicago.

Reason #3: Trust

I’ve known David for about four years. I trust him and I know he delivers results for his clients.

He’s one of Bryan Todd’s and my ‘secret weapons’ and Google lab testing partners.

When we’re stuck on stuff, when we’re racking our brains to figure out what Google’s up to (which happens a lot), he’s on our “A” list of people to call.

– Perry Marshall, Author “The Ultimate Guide to Google AdWords”

http://www.perrymarshall.com/google/conversion-optimizer-training/

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WaterFeatures2Go https://rothwellmedia.com/waterfeatures2go/ https://rothwellmedia.com/waterfeatures2go/#respond Sun, 18 Aug 2013 22:28:58 +0000 http://rothwellmedia.com/?p=1601 “We are garden water feature specialists, we have years of experience designing, importing and retailing water features.

Our biggest challenge was the scope and size of the campaigns and reducing the CPA per campaign.

We decided on David’s service because of the personal, knowledgeable and honest approach to Adwords and the clear proposition set out for our account moving forward.

He certainly knows Adwords inside out and can squeeze maximum return out of all campaigns.

What we like most is he is always contactable, approachable and with a fantastic knowledge of Adwords, and we have never experienced issues or problems with the excellent service provided.

Our results have been:
[checklist style=”black”]

  • Clear, defined adwords account structure
  • Dramatically increased traffic levels
  • Improved CPA levels per campaign
  • Utilization of latest Adwords tools
  • Improved account performance
  • Time saving for in house team
[/checklist]

– Water Features 2 Go, UK

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The Spokane Shop https://rothwellmedia.com/the-spokane-shop/ https://rothwellmedia.com/the-spokane-shop/#respond Sun, 18 Aug 2013 21:55:52 +0000 http://rothwellmedia.com/?p=1595 “You came highly recommended by Bryan Todd from Perry Marshall’s office who is a very trustworthy source.

We provide luxury automotive upgrades, and we want to squeeze more traffic out of Adwords in a small area. I’ve never tried Adwords services before so I didn’t trust anyone.

What usually stopped me was that there was no way for me to find out if a particular service provider could be trusted. There’s just so many of them out there.

What I loved most was the practical and immediate advice. One hour was jam packed with juicy information and insight. Immediately I could tell I was talking to an expert.

There were so many things to talk about, there was not enough time with so much information to process.

I got exactly what I expected. I needed a thorough look at my campaign and expert advice on how to increase traffic. And that’s exactly what I received.

[checklist style=”black”]
  • immediate actions steps to increase traffic
  • deep insight into how to change the landing pages to increase conversions
  • showed me new reports and ways to see what’s missing in my campaign and how to turn on/off certain aspects
[/checklist]

I can’t really compare you because this was the first time I ever used a service such as this, but I would recommend you to everyone I know that runs an Adwords Campaign. Even if they think they’re doing good, there is always room for improvement and an expert eye like David’s will go deep.

David, thank you so much for such an easy-going consultation jam-packed with so much good advice. Your knowledge and insight definitely prove you’re an expert.”

– The Spokane Shop, WA, USA

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Aim On Target https://rothwellmedia.com/aim-on-target/ https://rothwellmedia.com/aim-on-target/#respond Sun, 18 Aug 2013 20:30:55 +0000 http://rothwellmedia.com/?p=1580

“David is a consummate professional who has the rare ability to not only provide stellar AdWords campaigns, but also to explain what he does to his clients.”

“We improve site design and web marketing for forward thinking, entrepreneurial minded small to medium sized businesses.

Our biggest challenges with AdWords are tracking value, and keeping up with the various changes from Google. Finally, utilizing the benefits of the source to its fullest given the variety of options available.

I believed that many AdWords Agencies did not see the full picture of the business or have true sales results in mind. Many are looking to make their numbers look good while having a blind eye to delivering end results in conversion and sales.

Maybe price might have stopped us from using your service, but we certainly believed you had both the technical and strategic skills to produce winning campaigns and systems! The deciding factor was your willingness to help.

I think your response times to inquiries is excellent. And really the best benefit was your strategic level thinking. Although deep ongoing knowledge with AdWords is HUGE too, and the ability to see big picture.

Our biggest benefits are

  • your systems thinking
  • understanding how AdWords fits into the overall web marketing puzzle
  • wanting to prove the value of using AdWords, so its a no-brainer decision to use
  • We would say your service is truly results-oriented, and we would recommend you to Business owners who are willing to adapt their site and processes to stay on the cutting edge of AdWord marketing.

    David is a consummate professional who has the rare ability to not only provide stellar AdWords campaigns, but also to explain what he does to his clients.

    I appreciate his results-oriented mindset. He is a top 1% guy in the industry. How many people have 30 million in Adwords spend managed personally?

    If he is available, hire him while you can!”

    – Eric Holm, Aim On Target, USA

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    Mario Badescu https://rothwellmedia.com/mario-badescu-skin-care/ https://rothwellmedia.com/mario-badescu-skin-care/#respond Sun, 18 Aug 2013 19:29:41 +0000 http://rothwellmedia.com/?p=1567 [custom_blockquote style=”yellow”]”David has AdWords Management down to a science. He knows more about Adwords than most people who teach the Google Adwords Seminars for Success”. [/custom_blockquote]

    [divider style=”solid”][/divider]

    “Mario Badescu Skin Care is known for personalized skin care consultations and products.

    We manufacture and distribute our prestige line of beauty products in Northern New Jersey domestically and internationally. We also have a 36 room Spa / Salon in Manhattan, NY.

    Our biggest challenge with AdWords is highly competitive keywords for our industry, increasing our cost per conversion exponentially.

    AdWords is a great PPC tool, but you can waste a lot of money and time if you do not know what you are doing. There were questions as to why we should pay for conversions that we historically already obtained.

    David has AdWords Management down to a science. He knows more about Adwords than most people who teach the Google Adwords Seminars for Success.

    What we like most is the one on one services. You don’t buy a company who has 100 people working on your account.

    You pay David for his knowledge and services and deal directly with him and him only.

    David’s high availability overcomes our Timezone differences without a question, and we are now obtaining the same amount of conversions per month than before but at our target cost per conversion.

    [checklist style=”black”]

    • Identifying new, never before used campaign / keyword opportunities
    • The ability to use advanced tactics such as Ad Extensions correctly
    • Strategic account structure

    [/checklist]

    PPC companies are a dime a dozen these days and they all pretty much operate the same way and do the same thing.

    Some promise you unrealistic results and usually always underperform for the price you pay.

    David gets you real results, shares the data and coaches you on the things you need to accomplish to make all the pieces come together for Adwords to operate correctly and economically for your business.

    I would recommend David to PPC companies who don’t have a clue, it’s always a pleasure working with him.”

    – Mario Badescu Skin Care, New York, USA

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    88 Events https://rothwellmedia.com/88-events/ https://rothwellmedia.com/88-events/#respond Sun, 18 Aug 2013 15:05:35 +0000 http://rothwellmedia.com/?p=1524 [custom_blockquote style=”yellow”]”I learnt more about what is possible with AdWords Management during 1 hour than I’ve learnt in the previous 5 years, and the Consulting session was over too soon!”[/custom_blockquote]

    [divider style=”solid”][/divider]

    “I learned about David from Perry Marshall, our company does event design & management for corporate events, parties and weddings.

    Our biggest challenge is time, and knowing what to do profitably, with mixed experience based on doing it myself and working with another company.

    I learnt more about what is possible with AdWords Management during 1 hour than I’ve learnt in the previous 5 years, and the Consulting session was over too soon!

    The result I got was confirmation that the account is underperforming and can be improved dramatically as is. We will get even better results when I invest more money in a better calibrated account.

    I now have a greater understanding of what is possible, that some of what was being done was actually semi-decent, and an uplifting feeling that I could potentially dominate some competitors.

    This is the 1st and only time I’ve ever spoken to someone who seems to understand AdWords from top to bottom.

    I really enjoyed the consultation and can’t wait to start working with you!”

    – Marc Samuels, 88 Events, Scotland

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    Visionary Brands https://rothwellmedia.com/visionary-brands/ https://rothwellmedia.com/visionary-brands/#respond Sun, 18 Aug 2013 13:48:23 +0000 http://rothwellmedia.com/?p=1501 [custom_blockquote style=”yellow”]”We consulted with several other services, and David was by far the most knowledgeable and really exceeded our expectations in customer service and satisfaction.

    We would recommend him to anyone that uses Adwords to be honest, I have already recommended him to multiple companies.

    I cannot begin to state how happy we are with the results he has provided.” [/custom_blockquote]

    [divider style=”solid”][/divider]

    “We found your company while researching several different Adwords Services online.

    After reading about your services and numerous recommendations we felt very comfortable setting up an initial meeting. Afterwards the choice to go with David was easy.

    We operate several websites that sell various aftermarket vehicle accessories, and our biggest challenge with Adwords is that it was just getting to big for us to manage on a daily basis.

    It was really going to take a lot of time to dial in our different accounts to get our desired cost per conversion, conversion rate, as well as taking the time to add negative keywords which we realized was just as important as adding new keywords.

    We were a little hesitant on Adwords Services at first, since we were new to outsourcing various tasks, especially one of this size.

    Our accounts were performing well, but not as well as we would’ve liked them to be, and we didn’t want to hire a service then take a step back.

    Since Adwords is one of our top traffic sources we needed to be sure that the service we decided to hire was going to fit perfect.

    If our initial meeting with David had not gone so well, that would have made us pass, but David was incredibly informative and knowledgeable.

    He broke down exactly what he could do for us and how that would impact our key metrics.

    David has incredible knowledge of the entire Adwords system, and he was able to break it down for us so easily.

    His confidence and the way he presented his expertise and information allowed us to understand exactly what he was going to do for us, which allowed us to be confident that we would get the results we were looking for.

    David’s interaction with us has been second to none.

    The support he provides his customers is outstanding. If we have questions they are immediately answered.

    We have also launched new product lines and David has seamlessly integrated new campaigns for each product line.

    He has also taken the time to get to know our products so that when he is creating campaigns and ads they are relevant to our customers.

    He has done multiple A/B test to ensure that the best ads are served, which really goes to show how much he wants us to succeed.

    The time difference is a little tough since he is across the pond, but other than that I can’t think of anything I don’t like about his service.

    We expected good things, but our expectations were blown out of the water.

    Since David has taken over our accounts, performance has been outstanding.

    Cost per conversion has gone down over all our accounts, while conversion rate and overall conversions have increased significantly.

    We are also saving money, since we are no longer bidding on keywords that are not relevant to our industry.

    He added a tremendous amount of negative keywords which really dialed our accounts in.

    The biggest benefits we get are:

    [checklist style=”black”]

    • Cost per Conversion Down
    • Conversion Rate Up
    • Overall Conversions Up

    [/checklist]

    He has optimized the account so that we are only paying for keywords that are relevant to our industry

    We consulted with several other services, and David was by far the most knowledgeable and really exceeded our expectations in customer service and satisfaction.

    We would recommend him to anyone that uses Adwords to be honest, I have already recommended him to multiple companies.

    David from takeover until now has been an invaluable service. I cannot begin to state how happy we are with the results he has provided.”

    – Visionary Brands, New Jersey, USA

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    Best Maids https://rothwellmedia.com/best-maids/ https://rothwellmedia.com/best-maids/#respond Tue, 30 Jul 2013 15:23:56 +0000 http://rothwellmedia.com/?p=1532 [custom_blockquote style=”yellow”]”Thank you again for the information packed consultation. I have takeaways which I know they will make a big difference. No book or online resource equals one on one time spent with an expert.”[/custom_blockquote]

    [divider style=”solid”][/divider]

    “We knew about you through Perry Marshall’s Google Adwords book, we provide residential house cleaning services throughout the Chicago area.

    Our biggest challenge with AdWords is not enough conversions and cost per conversion.

    Before we came to you, we already knew that it is a great way to reach targeted audience on the internet. And that it requires quite a bit of knowledge to use it right.

    The cost might have stopped us from using your Service, but Perry’s reference in the book made us decide along with Professionalism, in replies and followups. It just felt right.

    What we liked most was the fact that David took his time upfront and looked at my account, then he supplied me with brief summary what the consultation might be about. During the consultation David did not waste a minute, he spend the hour very productive.

    Supposedly it takes some time for the account the “settle” to see the results in numbers. But as far as right now, I have account better organized (its still work in progress), I have better understanding of some of the crucial functions within GA.

    Our three biggest benefits are

    [checklist style=”black”]

    • Changed prospective on local targeting – every suburb/city being separate profit center
    • Use of data under the Dimension Tab
    • Better understanding or keyword types and its uses, both for positive and negative

    [/checklist]

    Your service is different because you work with service oriented companies and local, and not many do. You show professionalism. You login into account before hand, to get the scope.

    Thank you again for the information packed consultation. I have few takeaways which I know they will make a big difference. No book or online resource equals one on one time spent with an expert.”

    – Best Maids, Chicago, USA

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    Jason P. https://rothwellmedia.com/jason-p/ https://rothwellmedia.com/jason-p/#respond Mon, 22 Jul 2013 14:14:13 +0000 http://rothwellmedia.com/?p=1710 [custom_blockquote style=”yellow”]”The call with David was packed with golden nuggets that related directly to my situation.

    He didn’t just give me “general” best practices but took the time to understand what I needed and gave me a significant amount of specific actionable steps that I can take to significantly improve my situation. ” [/custom_blockquote]

    [divider style=”solid”][/divider]

    “We are a lead generation company, and I was connected with David Rothwell when a well-known author and Google AdWords guru [Bryan Todd] suggested that I consult with David on a current issue with Google AdWords that I was facing.

    I reached out to David and was surprised at the speed at which I received a response. It was clear that David takes customer service very seriously which I greatly appreciated. I quickly setup a one hour call with David.

    We needed help initially knowing how to structure the campaigns so that I can actually measure success.

    I have used AdWords for over 10 years, so I am a strong believer in its ability to help businesses.

    But I have not worked extensively with it during the past 3 years. I was facing a huge Google AdWords project and it became clear to me that I needed a “tune up” on my knowledge and methods.

    We had to consider the cost because, right now we have no money coming in to the business, and I have to pay for it out of my pocket because my boss doesn’t believe in consultants.

    But the referral was from Bryan Todd who I trust and have done business with in the past.

    The call with David was packed with golden nuggets that related directly to my situation. He didn’t just give me “general” best practices but took the time to understand what I needed and gave me a significant amount of specific actionable steps that I can take to significantly improve my situation.

    What we liked most was that David took the time to really understand my situation and to give me actionable information.

    I expect that the information that I received will help me to be very successful in securing leads.

    The three biggest benefits were:
    [checklist style=”black”]

    • how to set things up
    • how to start running the campaign
    • how to know when to stop things

    [/checklist]

    We would recommend you to anyone that has been using Google AdWords for years but is open to seeing other successful ways of running their campaigns as well as anyone that is just starting out.

    I wholeheartedly recommend David to anyone that is looking to a tune-up or just needs to kick around a few ideas on the Google AdWords network.

    My only reservation in doing this is that he will become so busy that he will not be available to take my next call!”

    – Jason P. (Confidential under NDA.)

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    CTS Wholesale https://rothwellmedia.com/cts-wholesale/ https://rothwellmedia.com/cts-wholesale/#respond Sat, 09 Jun 2012 14:41:24 +0000 http://rothwellmedia.com/?p=1514 [custom_blockquote style=”yellow”] We get more traffic, more orders, extra revenue, and a person to help take extra work load off my plate. [/custom_blockquote]

    [divider style=”solid”][/divider]

    “We are an import company offering wholesale products including sunglasses, reading glasses, displays, hats, lighters and more. We have twenty plus years of experience in sunglasses. We have developed some amazing brands DE, Diamond, Xsportz and Gster.

    We used AdWords years ago and had some success with it but in the last year we wanted to try it again. We don’t have the time to focus on this so we wanted to hire a professional and this is where David has come in, and in he does a great job for us.

    I had a challenge not really so familiar with Google adwords and was looking for an expert in this area. I saw some of my competitors doing PPC advertising and thought I should give it a try as well.

    When I first started my ad campaign I felt I could not keep it going it was costing to much but David soon fixed this when he started working on it.

    I am glad I found David he really knows what he is doing in this field. I had used adwords about 5 years before and have seen many changes in this so felt I needed an expert.

    I think it is very difficult to have a successful campaign unless you hire an expert. I think it is too hard for somebody just signing up for an account to take on the responsibility of it, and if we did not get the success of conversions and extra orders we would have given up on it.

    We were not sure of the results we would get so we wanted to try it. We figured on allowing a little time for David to dial in the ads and get them converting the way we wanted. It seems like after a month he got the cost down and conversions way up.

    We really like the dedication you guys put into our campaign and the fact we can trust you to do a good job. I am getting some major benefits now with good conversions at prices I can afford.

    We get more traffic, more orders, extra revenue, and a person to help take extra work load off my plate.

    We don’t see a reason to go elsewhere with the response we have received, and anyone looking to increase traffic and sales should try it and give it a month or two to see the results in my opinion.

    I would recommend David to anyone who is looking to improve sales and doing it at an affordable price.

    Keep up the great work, and I look forward to working with David for many years to come.”

    – CTS Wholesale, Oregon, USA

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