“In spite of all the aggravation it causes, Google, specifically Google AdWords, has probably done more than any other force to transform Internet marketing from a “hit or miss” medium to something that can be measured and improved scientifically.
And if you’re using or even thinking of using AdWords, you MUST talk with David Rothwell.
David is one of the first marketers on Planet Earth to crack the code on Google’s new Conversion Optimization function which is what earned him a place as a featured speaker in Perry Marshall’s $5,000 a seat Summit in Maui.
System folks got the first comprehensive look at how to take a systematic approach to AdWords back in 2003 courtesy of Perry Marshall. Perry’s student Howie Jacobson, another early System grad like Perry, wrote the definitive book “AdWords for Dummies” on melding AdWords with classic direct marketing principles.
In this month’s masterclass, we spend time with a third AdWords giant, David Rothwell, who got his start on the subject through Perry and through the System.
David is a former IT exec who discovered AdWords in 2005. In 2008, he was one of the first to play with and make sense of Google’s AdWords Conversion Optimiser (not to be confused with Website Optimiser.) System folks were among the first on the planet to get an inside view of this new AdWords platform.
How well has it worked for David?
Well, unlike most AdWords experts who charge by the hour or by the volume of advertising, David partners with his clients and earns a commission on each sale.
You’ve really got to know what you’re doing to make that work – and David is making it work for himself very, very well.
David’s one of the sharpest AdWords minds on the planet and he proves it by the deal he offers his lucky clients: You pay for sale and nothing else. Hard to beat that!
In this masterclass, David brings us up to date on AdWords and shares some of the insight he’s developed over the last seven very intense years mastering the medium.”
– Ken McCarthy, Founder, The System Seminar