All Services are provided by Rothwell Media Ltd from our Offices in the UK, and exclude Click costs payable to Google.
Joint Code of Conduct
Disclaimer
Hours of Service
Non-availability
Correspondence
Compliance
Exclusivity
Languages
Partnership
AdWords Conversion Tracking
Termination
Payments
Cancellation
Copyright
Definitions
- AdWords accounts require slow and steady changes
- We will achieve the best results by working closely together
- I am spending your money, a responsibility I take very seriously
- I will always be happy to explain to you what I am doing, and why
- I aim to do as much as possible for you without needing your time
- My working practices with AdWords may be significantly different to yours
- In exchange, I am trading years of daily AdWords Management experience for our common goal of mutual profit
- If at any time I feel your expectations to be in excess of what is deliverable, I reserve the right to terminate our agreement and revert your account to its original settings
- AdWords campaign response and conversion rates can vary, and marketplaces change over time, which we cannot predict
- We are not employed directly by Google, we are an independent Agency, Consultancy and Development company
- No guarantees, either express or implied, can be made about the results of AdWords advertising campaigns
- Case Studies are provided by permission and do not represent earnings possible by other advertisers
- We cannot be held responsible for financial claims arising from the use of AdWords campaigns
Our hours of service are 08.00 – 18.00 UK GMT Mon – Fri
- Public Holidays
- Vacations as agreed
- Forms on this site
- Designated e-mail addresses
- Online, Internet or telephone are strictly by appointment
- We can only work with Business website owners who comply with Google’s Advertising Policies
- Management Services are Client Exclusive
- Based on non-competing products/services and/or geographies
- If we are advertising your product or service, we cannot do so for another client with the same, unless they are targeting a different location to your campaigns
- Every Client is treated as confidential, and we will sign your standard NDA if required
- We work only with English language Businesses, AdWords accounts and websites, although they can be based anywhere in the world
- We want to partner with our clients for the long term, but without restricting you from exercising other options
- We are happy to work with you on a Joint Venture or Partnership basis to increase the provision of your own Products and Services to existing or new Clients
- Is the essential component which allows you to determine the profitability of your AdWords spend
- We can consult with you to ensure the maximum likelihood of Conversion Tracking being successful
- We can provide a Conversion Tracking Service if you need help setting it up, testing, and optimization
- Is the result of a user’s PC or mobile device being cookied by an ad click, and subsequently reaching a designated page carrying the associated tracking code
- Cookie duration is 30 days maximum
- Conversion Tracking will fail under the following circumstances
- The user blocks or clears cookies
- If the user reaches the conversion tracking code from a different device from where the cookie was placed
- Where the user completes the transaction in any other way than the online method, e.g a phone call
- We reserve the right to terminate our services as required, and any refunds are by agreement
- Your AdWords account will be restored to its original state on Termination
- The contents of AdWords campaigns created and managed by us remain our Intellectual Property for re-use or sale in the event of Termination
- All Consulting, Training and Support Services provided by us are paid for in advance
- Fixed price invoices require settlement, even if Campaigns are temporarily paused, to maintain your exclusivity
- Fixed price invoices entitle you to all consulting, support, feedback, research, campaign builds, management, optimisation etc for 30 days after the monthly fee
- All Commission claims are payable immediately on receipt, and apply in arrears to the previous calendar month or 30 day period
- Commission claims are applied as by agreement
- A maximum of two payment reminders will be issued, thereafter, we reserve the right to Terminate
- We recognise that circumstances change and cancellations are sometimes necessary
- We prefer that commitments are rescheduled rather than cancelled
- Where possible we will cancel bookings without charge
- However, if a third party makes a cancellation charge we will have to pass that on
- All recorded content remains our property and may be used in our marketing materials
- All testimonials and feedback may be used in our marketing materials
- Conversion: the website visitor completes an online transaction, form submission or download
- CPA: Cost per Acqusition (cost of sale or cost of lead generated), paid directly to Google by click costs
