• Sell More, Earn More

    SELL MORE, EARN MORE

    Profit-Driven AdWords Campaigns

    ⇒ We calculate your target Cost per Acquisition (CPA) or Return on Ad Spend (ROAS)

    ⇒ We maximize your sales and revenue with profitable AdWords campaigns

    My background

    → AdWords professional working with world-wide Clients since 2005

    → Managed client spend over $32m, 1.7m sales and leads conversions

    → Attendee and Speaker at International PPC conferences in London, Chicago, Maui, Austin and New York hosted by Perry Marshall, Ken McCarthy, Howie Jacobson

    → Referenced in “AdWords for Dummies” (Jacobson) and “Ultimate Guide to Google AdWords (Marshall and Todd, Fall 2014 edition)

    → Author of “Clicks, Customers, Cashflow: The AdWords Bible for eCommerce” out now on Amazon


    Commission-only AdWords Marketing Management, Support and Consulting

    Google Shopping for eCommerce

    • Online Channels
    • Local Shops
    • Google Merchant Center
      • Data feeds
      • Product Listing Ad Campaigns
      • Google Shopping Campaigns

    Campaign Design and Build

    • Search
    • Dynamic Search
    • Display
      • Text
      • Images
    • Display Remarketing
    • Dynamic Remarketing

    Sales Processes & Workflows

    • Phone call tracking & orders
    • Offline Conversion import
    • CRM

    Daily Budgets

    Network selection

    • Search & Partner
    • Display Network

    Device selection

    • PC / Tablets
    • Mobiles & Smartphones

    Location Targets & Exclusions

    • Country
    • Metro
    • State
    • City

    Bidding Strategies

    • Manual CPC
    • Flexible Bids
    • Enhanced CPC
    • Conversion Optimizer (CPA)
    • Return on Ad Spend (ROAS)

    Advanced Delivery Methods

    • Standard
    • Accelerated
    • Scheduling & Day Parting
    • Keyword Matching Options

    Ad Rotation & Frequency Capping

    • Rotate
    • Optimise for Clicks
    • Optimise for Conversions

    Keywords

    • Match Types
      • Broad
      • Modified Broad
      • Phrase
      • Exact
    • Keyword Planner
    • Keyword Diagnosis
    • User Search Queries
    • Keyword Opportunities
    • Negative Keywords & Match Types

    Browser Languages

    Ad Groups

    • Default Bids
    • Keyword Themes

    Ads

    • Ad Messaging & Demographics
    • Creative Text & Formatting
    • Images
    • Display Ad Builder
    • Ad Preview and Diagnosis
    • Landing Page Analysis

    Ad Extensions

    • Sitelinks
    • Locations
    • Calls
    • Reviews

    Conversion Tracking

    • Conversion Rates
    • Conversion Costs
    • Conversion Values
    • Cost per Acquisition (CPA)
    • Return On Ad Spend (ROAS)
    • Transaction-Specific Conversion Tracking

    Segmentation Analysis

    • Device performance
    • Network performance
    • Top vs Other position performance

    Impression Share

    • Lost IS (Budget)
    • Lost IS (Rank)

    Shared Library

    • Shared Budgets
    • Automated Rules
    • Flexible Bid Strategies
    • Audiences & Exclusions
    • Campaign Negative Keywords
    • Display Campaign Placement Exclusions

    AdWords Campaign Experiments

    Search Funnels

    • Assisted Impressions & Clicks
    • Assisted Conversions

    Display Planner

    Dimension Analysis

    • Days & Times
    • Geographic
    • User Locations
    • Automatic Placements
    • Call Details (Call Extensions)

    Competitor Ad Auction Insights Reporting

    Landing Page Optimization Tools

    • Google Analytics
    • 3rd Party (e.g. Crazy Egg)